Chicks In Charge: Automotive Edition

Introducing Ashley, an automotive industry expert with a remarkable 13-year journey. Her entry into the field began as a temporary receptionist at a small Ford dealership in South Texas. Recognizing her passion for the automotive world, Ashley became a full-time team member and took on various customer-focused and marketing roles. It was during this time that she discovered her true calling - making a lasting impact on the customer experience.

Driven by her ambition, Ashley made a bold decision to relocate to Minnesota, where she played a pivotal role in developing a groundbreaking BDC (Business Development Center) strategy for an automotive group. Today, she stands as an industry leader in digital retail, having spearheaded digital strategies for the renowned Walser Automotive Group. Recently, she accepted the esteemed position of Marketing Director at the prestigious DeMontrond Auto Group in Houston, Texas. Ashley's unparalleled dedication and innovative thinking earned her recognition in Automotive News' 2022 40 Under 40 Class for her exemplary work on Walser's digital initiatives.

Beyond her remarkable achievements, Ashley harnesses her passion to inspire and empower women in the automotive industry. During her tenure at Walser, she served on the board of Women of Walser, where she was also the Vice President. Currently, she serves on the Executive Board for WOCAN (Women of Color Automotive Network), championing the need for diversity and bridging connections among women of color in the industry.

What sets Ashley apart is her unwavering belief in leading by example. She believes in actively serving her teams, immersing herself in the in-store experience to inspire excellence in others. Ashley's hands-on approach is a testament to her dedication and commitment to driving success in the automotive world.

Join us as we welcome Ashley, an inspiring speaker, accomplished industry leader, and advocate for diversity and women empowerment in automotive. Prepare to be inspired and motivated by her passion, expertise, and invaluable insights.